Remarkable results:
- Snapchat surpassing Instagram for particular merchandise
- Late advertising significantly exceeding morning campaigns
- Motion media delivering better ROI than fixed graphics
- Mobile performance outperforming desktop by substantial margins
I still laugh when clients insist they're using the "latest" digital marketing strategies but haven't revised their approach since 2022. The marketing ecosystem has changed significantly in just the past 12 months.
With extensive testing for a shopping analyze business competitors, Https://Careers.Fip.edu.sa we found that messages delivered between evening hours dramatically exceeded those sent during typical working periods, generating 187% higher open rates.
Key considerations:
- Extended decision periods in Saudi purchase journeys
- Collective input aspects in buying choices
- Chat as a major but hard-to-measure impact medium
- Face-to-face confirmation as the ultimate purchase trigger
For a high-end retailer, we created a locally-relevant attribution approach that acknowledged the special buying journey in the Kingdom. This approach revealed that their social media expenses were actually generating nearly three times more results than formerly assessed.
After partnering with three different international agencies that were unable to provide results, my organization finally hired a specialized Riyadh-based marketing firm. The disparity in outcomes was remarkable.
Recently, a retail chain invested over 200,000 SAR in conventional advertising with disappointing results. After shifting just 30% of that investment to mobile marketing, they experienced a dramatic increase in foot traffic.
For a apparel brand, we performed a thorough platform efficiency analysis that discovered their best performing channels were totally separate from their global norms. This finding permitted a redistribution of budget that improved their complete ROI by over two hundred percent.
The most profitable Saudi brands understand that people don't distinguish in terms of platforms. My banking client achieved a 76% increase in prospects after we connected their once separate touchpoints.
Effective approaches:
- Implementing local payment methods like Mada
- Enhancing native descriptions
- Showcasing Saudi assistance availability
- Adding credibility indicators tailored for Saudi users